Intuit TurboTax

Intuit TurboTax

New Business Win

After 10 years with Wieden+Kennedy, Intuit TurboTax was stuck. The work wasn’t connecting, their offering was unclear, their expertise wasn’t breaking through. They not only needed a new perspective — they needed a new partner.

We assembled a small team and pitched for months, and ultimately we won the business on a simple principle: lead with truth. Today’s taxpayer is hustling to make every move count toward their refund. So we told stories rooted in that reality, elevated with a touch of magical realism

The win was hard fought and the second largest for IPG.